AMA Digital Marketing Certification: The Complete Guide to the AMA + DMI Program
AMA Digital Marketing Certification combines professional marketing education from the American Marketing Association (AMA) with digital marketing training from the Digital Marketing Institute (DMI). The program is designed to help marketers build practical digital marketing skills while earning professional credentials from both organizations.
LEARN MORE
AMA Digital Marketing Certification DMI: The Full Guide to Digital Marketing Training and Professional Qualifications
Choosing an AMA digital marketing course through the AMA + DMI partnership provides structured training across digital marketing disciplines, including search, social media, content, paid advertising, analytics and digital strategy.
Professional certification
The AMA + DMI pathway provides professional credentials that can help demonstrate knowledge of modern digital marketing practices. The Digital Marketing Pro program combines an AMA professional credential with DMI certification.
Comprehensive digital marketing training
The program covers important areas of DMI digital marketing, including:
- Search engine optimization
- Paid search and Google Ads
- Social media marketing
- Content marketing
- Email marketing
- Google Analytics
- Website optimization
- Digital marketing strategy
- Artificial intelligence in marketing
Online learning
The program is designed for flexible online learning, allowing professionals and students to develop digital marketing knowledge without attending traditional classroom sessions.
Two professional credentials
The AMA + DMI Digital Marketing Pro pathway can provide both AMA PCM® Digital Marketing and DMI Certified Digital Marketing Professional credentials after the applicable program and assessment requirements are completed.
Pros
- Broad digital marketing curriculum The program covers multiple areas of DMI digital marketing, allowing learners to develop knowledge across search, paid media, social media, content, analytics and strategy.
- Professional credentials The AMA + DMI pathway combines credentials from the American Marketing Association and Digital Marketing Institute DMI.
- Flexible online training Online, self-paced learning can make the program easier to fit around existing professional or educational commitments.
- Career-focused skills Training covers practical digital marketing disciplines that are relevant to roles involving SEO, paid advertising, social media, content, analytics and digital strategy.
AMA Digital Marketing Certification vs. Other Programs
The AMA + DMI program is one option among professional digital marketing courses, certifications and bootcamps. When comparing programs, prospective learners can consider the curriculum, certification requirements, course format, cost, assessment process and professional credentials included.
An AMA digital marketing bootcamp, specialized DMI course, university certificate or platform-specific certification may have a different structure and focus.
For professionals researching AMA digital marketing, DMI AMA, DMI digital marketing, or online marketing qualifications, comparing the program's curriculum and credential structure can help identify the option that matches their goals.
LEARN MOREAmerican Marketing Association Resources
The American Marketing Association also provides professional education, marketing resources, local chapters and opportunities for students and marketing professionals. Learners researching American Marketing Association chapters or American Marketing Association student membership can explore the organization's broader professional community separately from its certification programs.
The AMA also covers specialized marketing areas, including social media and influencer marketing, making its resources relevant to professionals developing broader marketing expertise.
ThumbsUpTechCo Editorial Team
At ThumbsUpTechCo, we provide clear, research-driven information to help consumers and professionals better understand today’s financial and business landscape. Our content covers topics ranging from financial strategies and market developments to business analytics, technology, leadership, and organizational management.
Our goal is to make complex topics easier to understand by presenting practical information, research, and established concepts in a clear and accessible format.
Learn More About Our Editorial Team